Wednesday, March 11, 2009

thoughts on the new logo


We've been working hard on creating a new church logo, and it's been great to get different peoples responses about it.

One designer we talked to liked the design and described it as "very professional". They liked the choice of orange as being "fresh and engaging" and the design expressing an "active existence". I was concerned that the design did not incorporate traditional Christian symbolism but it will mean that we can have fresh conversations with people about the gospel and the significance of what we are on about as a church.

The impression from young people (18-30) has been very positive and I'm hoping the logo will work well in our area where this is by far and away the age group of the greatest number of newcomers to our area.

We also spoke to people from mainland China about the similarities with the 'yin yang' symbol. Even though there are similarities the connections were not made with the 'yin yang' and there was no concern expressed that we might be miscommunicating by using this logo.

We'd love to hear your response!

4 comments:

Steve Carlisle said...

mate, from my point of view it looks fantastic, i rellay like it. at the end of the day, what you say is more important than what the logo says. My name means king, but no one thinks that when they look at me, they judge me by what Im on about.

This is a crisp, clear, and recognisable logo. Good stuff

Unknown said...

Not sure about it, it does have a bit of New Age-y feel about it.

hardygreenwood said...

For what it's worth, (which is not much) I like the colouring and lyrical-ness of it, but wonder if it may look a little 'cultish'. But with writing under it, which I imagine you'll have I think it's great.

Anonymous said...

looks like the humanism logo..